DIRECTV Cinema is the service that hosts all the cinema on the DIRECTV environment.

From just a name to communicate movies being played on DIRECTV, to a multi platform interactive service, the brand had grown through the years and its on air package needed a refresh.

The goal was to talk to a younger audience and also to represent the multi-platform spirit of the service.

With those concepts in mind, we came up with a design proposal in which information is king, and where the layout and behavior of the elements of the endpages and the graphic inserts resemble mobile operating systems.